- Kinetica

Our client, Kinetica, needed a corporate testimonial video, however, they desired a more refined, less “news” approach, as is often seen in these types of projects. They wanted a personal touch associated with the video to bring an emotive atmosphere to the forefront to better leverage their relationship with Glaxo Smith Kline.

Taking scope, budget and timeline into account, AMS offered a solution that would use our Loft set to shoot the testimonial interview, providing a subtle and warm background.  We also included the careful use of stock footage to help not only give visuals to some of the factual information in the testimonial, but also as a way to show the “big picture story” we were telling for GSK (Glaxo Smith Kline), with a music track that was emotive and relative to the curated stock video.

Once all the pieces were edited together, we have an informative and inspiring video that tells the high-level GSK story of a company that is embracing modern technology to transform the way it serves patients and humanity through better medicine, with the Kinetica-focused technical elements in the backdrop. 

For more information on how AMS can help you with your next project, visit our Testimonials and Interviews page!