Mouser Electronics

- Mouser Electronics

How we recreated a clients APAC commercials in picture perfect quality for US audiences.

Mouser Electronics came to AMS in the summer of 2020 with a unique request.   A series of commercial spots had been produced in Asia and the US team wanted to recreate them for the American market.  But the big question was:  How do we accomplish this within our budget and achieve the same look & feel of the originals?

Format

Commercial

Client

Mouser Electronics

Project Timeline

8 Weeks

Services

Script to screen

The Challenge

Mouser Electronics came to AMS in the summer of 2020 with a unique request. A series of commercial spots had been produced in Asia and the US team wanted to recreate them for the American market. But the big question was: How do we accomplish this within our budget and achieve the same look & feel of the originals?

The Solution

AMS was the perfect partner for this request for a number of reasons. First, our expansive production studio allowed us the room to build a set of the scale needed. Our existing set flats were repurposed for the set build, and our in-house design team were able to bring the vision of the original spots to life. Last, our Producing team knew how to stretch the budget in the right areas in order to obtain the props, gear and acting talent to pull off the spot under budget and on time.

The Results

We used Studio A to build a set that matched the Asian spots, and took careful consideration into finding and selecting props that fit the theme and matched the original sources. Utilizing local talent, we shot the spots in a way that they mimic the originals in every way, from physical interactions to facial expressions. Though we were unable to source the original music track, we found a different track that had similar musical cues but actually added more character to the piece.