Rackspace
- Rackspace
How we supported Rackspaces brand mission
The AMS team helped Rackspaces’ employees understand the company’s new brand through striking visuals and a visual brand anthem.
Format
Internal Communications
Client
Rackspace
Timeline
5 weeks
Services
Post-Production
The Challenge
Rackspace was facing a misperception in the marketplace about what they do. They also had a workforce (dubbed Rackers) that didn’t believe the company had a common mission. It was imperative that Rackspace’s employees, partners and customers understood their new brand positioning so they could be armed with an accurate representation of the company.
The Solution
AMS selected a powerful blend of stock footage, graphic treatments and an emotive score that matched Rackspace’s strong identity. The graphical treatment of the red R logo appearing inside of the stock footage was crucial to tying the imagery into the company messaging.
The Results
A short yet powerful brand anthem video that was received well by their employees and partners. The video not only educated the Rackers on what the company’s mission was, it acted as a calling card the employees could point to when talking about Rackspace to others.
For more information on how you can leverage AMS’ services for your project, check out our Post-Production page.
More Case Studies
Request a Quote
Get in touch with one of our team.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.